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Five top tips for small-business growth

We sought out five  small business experts with different areas of expertise - all showcasing at the Great British Business Show.

We asked them to give their best quick and clever tips to business owners, buyers and sellers. Here are the results:


 1. Have passion

Expert: Chelsey Baker - Broadcasting Your Business  @chelseyBaker

"If you're going to be investing or buying into any business you must have understanding and passion in that business...

"For you to really grow with that business and reap the financial rewards you have to make sure that a) you understand it and b) you have that interest."


2. Marketing shouldn't come last

Expert: Geoff Hocking - Breathe Marketing @BreatheTweet

"Don't put marketing at the bottom of your pile like lots of companies's no use having the best products in the world if you don't tell anybody about it. Create a strong brand and a strong position: Be different."


3. Add your terms to your invoices

Expert: Keith Nicoll - Working Capital Partners

"To help manage cashflow make sure you put your terms on your invoices - we see so many businesses that send out invoices without contact terms and it never fails to amaze me."


4. Design investment is critical to success

Expert: Pamela Frazer - The Design Council @designcouncil

"Investment in design is a great investment as it increase turnover. A lot of research has shown that the most successful businesses in the country have design very high on their's not just a nice add-on it's critical to a business."


5. Focus on the right things

Expert: Karen Boanas - Freelance Business Coach 

"Businesses can get bogged down in analysis and control. Be clear on where your business is going, your purpose, the plans, the scope of your work the value...and make sure you focus on the right things at the right time and that you can focus on the challenges that stop your business from succeeding."

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