Industry Overview
The European e-commerce and consumables sector continues to expand, driven by increasing online penetration and demand for repeat-purchase everyday products across categories such as food, pet care, and household goods.
Business Description
A diversified portfolio of private-label consumer brands operating on Amazon, focused on high-frequency, repeat-purchase categories including natural foods, pet nutrition, and baking products. The business leverages Amazon FBA infrastructure for efficient fulfilment and scalability.
Financial Summary
Generated €21.2M EUR in net sales and €2.2M EUR in EBITDA in FY25, representing approximately 11% EBITDA margins. The business achieved 23% year-on-year growth, supported by a mix of organic expansion and sponsored advertising. Gross margins improved to approximately 39%, reflecting operational efficiencies at scale.
Investment Rationale
Highly scalable Amazon-native platform with diversified product categories, strong organic sales mix (~78%), and proven ability to grow through both organic ranking and paid acquisition. Asset-light model with third-party manufacturing and fulfilment supports margin expansion and capital efficiency.
Customer Overview
Broad European consumer base purchasing everyday consumable products, with strong repeat purchasing behaviour driven by replenishment-led categories.
Transaction Information
Full sale (100% share capital) including all operating subsidiaries, employees, and contractor relationships. Structured transition support provided, with existing management open to continued involvement post-transaction.
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